While we are committed to helping teens get off to a good start behind the wheel, Toyota believes driving safety
is an issue that applies to all drivers, passengers and pedestrians of all ages and walks of life. Here are just three
examples of other ways we are striving to make a difference: Buckle Up For Life
In 2004, Toyota partnered with the Cincinnati Children’s Hospital Medical Center to create Buckle Up For Life, aimed at reducing the high number of African Americans and Hispanics killed or injured in automobile accidents due, in part, to improper installation of car seats and less frequent use of seat belts. Since 2009, we have increased our support of this program to expand its reach beyond Cincinnati to such cities as Los Angeles, Chicago and San Antonio. AARP Foundation
Toyota is proud to sponsor the AARP Driver Safety Program, recently awarding a three-year, $12.6 million grant to help reduce isolation and promote driver safety among older Americans. Since its inception in 1979, the nation’s preeminent driver safety program for drivers aged 50-and-over has been offered in a classroom setting. Now, due in part to our support, it is also available online. Toyota’s Collaborative Safety Research Center
The CSRC launched in January 2011 with a mission of serving as a catalyst for the advancement of auto safety in
North America based on three pillars: collaborative research, accident data analysis, and outreach.
The CSRC works with leading North American universities, hospitals, research institutions and
federal agencies on research projects aimed at developing and bringing to market new
and advanced safety technologies that help reduce the number
of traffic fatalities and injuries.